2 MILLION FOLLOWERS ON @AmazonFashion IG!

Celebratory giveaway after achieving 2M followers on Amazon Fashion’s Instagram channel. I was able to grow the channel by 910K+ new followers while achieving 141M+ impressions and 42.9M+ video views. I was able to achieve this win via an increase in diverse influencer partnerships, witty and engaging copy, carefully curated user-generated content, and consistent surprise and delight giveaways.