Jargon Shop (feat Spice)
While at VH1, I orchestrated a team of six talented social media managers and coordinators, leading strategy for Love & Hip Hop. I was tasked with promoting an upcoming season of the Atlanta franchise, which had recently added dancehall icon, Spice to its cast. Inspired by accent challenges on Youtube, I pitched this concept and co-produced this video which garnered 1.8M views on Facebook in 24 hours. Today this video has gained over 6M+ views across Facebook, Twitter, Instagram and YouTube.