In 2024 hair color heritage brand Dark & Lovely launched three vibrant shades for their Immersive Bolds collection. As the content lead, I was tasked with the conception and art direction of a video ad campaign promoting the new shades while leaning into the brand’s initiative to highlight women of color and textured hair representation in the gaming space.

(Video Credit: Julian Velez, Storyboard Design/BTS Capture: Zula Blair, Editor: Justin Waaland)