Dark & Lovely:
Main Character Energy (2025)

Leading the creative direction for the Dark & Lovely brand since 2023, I was tasked with creating a brand sizzle concept that incorporated recent campaigns as well as campaigns that predated my time with the brand from 2021. This sizzle showcases the endless possibilities of hair color while embodying ‘Main Character Energy’, a concept urging our audience to take center stage in their lives.

(Editor: Travis Lee, Agency: Prime Content)