In 2024 Carol’s Daughter launched a new product within their ever popular Goddess Strength collection: the Smooth & Shape Balm. As the content lead, I was tasked with the conception and execution of video and photo campaigns to emphasize the hair smoothing benefits of the product, used to execute sleek styles with a 24-hour matte finish hold.

🚨 MAJOR UPDATE: A campaign photo from this project was featured at the Carol’s Daughter booth at Essence Fest 2024, becoming the first billboard of my career. (See below)

(Video Credit: Pepi Kokab, Photo Credit: Tayo Kaku Jr., Product in Motion: Peter Rosa)