Upon starting my role as the Content Lead on the Carol’s Daughter Global Marketing team, I was charged with creating a campaign (consisting of organic/paid video and photos) for a best selling product in the Goddess Strength collection: The 7 Oil Blend Hair & Scalp oil. Leading the project from concept to execution, my goal was to captivate new audiences for the pinoneering haircare brand—speaking to men, and consumers with locs and protective styles while leaning into mystical storytelling and humor.

This is my first (beauty) ad campaign EVER. (Video Credit: Jadzia Erskine, Photo Credit: Valerie Anselme)